ECOCHEEKS BIODEGRADABLE DIAPERS
5 million tons of diapers fill landfills in the United States each year. The goal for this campaign was to design a brand of biodegradable diapers by creating a brand name, logo and interactive game to get earth loving and all consumers alike to consider learning more about the brand. By getting out and exploring surroundings, consumers could gather ecocoins. Ecocoins could be used by redeeming them for prizes such as baby bottles, sippy cups, portable wipe carriers, or a coupon for a discount on their next box of Ecocheeks.
